The Behavioural Economics of the Sale | Melina Palmer | Episode 141

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She will begin teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020 and her first book on the subject is scheduled for publication in April 2021.

Behaviour Economics Topics

During this interview, Melina and I discuss the following topics:

  • Her background and story
  • What behavioral economics is
  • How to use behavioural economics to enhance team communication
  • Why does behavioral economics matter to businesses and individuals?
  • How leaders can overcome their subconscious biases

Guest Resources

If you are interested in learning more about Melina and her resources be sure to check out the following links:

 


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