Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She will begin teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020 and her first book on the subject is scheduled for publication in April 2021.
Behaviour Economics Topics
During this interview, Melina and I discuss the following topics:
- Her background and story
- What behavioral economics is
- How to use behavioural economics to enhance team communication
- Why does behavioral economics matter to businesses and individuals?
- How leaders can overcome their subconscious biases
If you are interested in learning more about Melina and her resources be sure to check out the following links:
- Subscribe to Melina’s Podcast
- Like Melina on Facebook
- Follow Melina on Instagram
- Subscribe to Melina’s YouTube Channel
- Follow Melina on Twitter
- Connect with Melina on LinkedIn
- Visit Melina’s website
Subscribe to Moving Forward Leadership
Love the Moving Forward Leadership Podcast?
Then subscribe to your favourite device and app! As well, please leave me a review! These reviews mean more to me than you could ever imagine
Follow Moving Forward Leadership
Join our Leadership Community
Tired of not having a community to discuss leadership with? Well then join our FREE online community where we discuss leadership on a deep and daily basis.
Get in touch
Need help and want to discuss options with me? Then simply book a discovery call and lets talk on how we can move you forward!
If you have ideas for guests, topics for Monday Leadership Minute, or simply to say hello, then shoot me an email.
Leadership to your Inbox!
Sign up for our Monthly Newsletter and see what is happening in the background with me, read the most interesting articles in leadership, as well as get inside information from time-to-time on what I have upcoming!
What did you think of the show?
What was your biggest take away?
Tag us when you share on social media!