As a Canadian, I can’t ignore the impact of the ongoing trade crisis between the U.S. and Canada. Conversations with business leaders tell me the same thing—uncertainty is at an all-time high. Supply chains are strained, industries are adapting, and leaders are facing challenges they never expected. While I won’t get into my political opinions, the reality is clear—this is a defining leadership moment. Leaders can’t afford to sit back or dwell on the problem; they need to take decisive action, focus on solutions, and guide their teams through uncertainty. Leaders can’t afford to sit back or dwell on the problem; they need to take decisive action, focus on solutions, and guide their teams through uncertainty.
Crises test leadership in ways nothing else can. When challenges arise—whether economic turmoil, supply chain disruptions, or industry shake-ups—leaders don’t get the luxury of sitting back and waiting. They need to step up, make decisions, and guide their teams with confidence and clarity.
Right now, businesses across the U.S. and Canada are feeling the strain of an ongoing trade crisis. Tariffs, supply shortages, and economic uncertainty are causing ripples in nearly every industry. While this is a challenge, it’s also an opportunity—an opportunity to lead with purpose and demonstrate the qualities that separate strong leaders from everyone else.
What Great Leaders Do in a Crisis
A crisis isn’t just an obstacle—it’s a leadership moment. How leaders handle pressure, communicate, and make decisions in these moments will define their impact.
1. Remaining Calm Under Pressure
Panic spreads like wildfire in a crisis. If a leader loses control, the entire team follows suit. Remaining calm isn’t about ignoring the urgency—it’s about managing emotions, thinking clearly, and making rational decisions. Leaders who keep their composure create stability, giving their teams the confidence to stay focused on solutions rather than being paralyzed by fear.
2. Resilience Under Pressure
Resilience isn’t about ignoring problems. It’s about facing them head-on, staying adaptable, and keeping your team focused. When I commanded a squadron of 200 soldiers, unexpected challenges were the norm. Every setback required composure, quick thinking, and the ability to keep my team moving forward. Leaders in business need to approach crises the same way—see the challenge, absorb the pressure, and drive forward.
3. Clear and Steady Communication
People don’t need corporate jargon or empty reassurance in a crisis. They need clarity, honesty, and direction. Leaders who communicate effectively can prevent panic, align their teams, and ensure that everyone understands the plan. During complex missions, I learned that even in high-stakes situations, clear communication kept everyone moving in sync. The same applies to leading a business through economic uncertainty.
4. Adaptability: Shift or Sink
Sticking to the old playbook when circumstances change is a surefire way to fail. Effective leaders assess, adjust, and act. With shifting trade policies impacting supply chains, companies must rethink logistics, explore new partnerships, and find creative ways to maintain stability. Leaders who embrace change instead of resisting it will position their organizations for long-term success.
5. Focus on the Desired End State
Leaders who dwell on problems get stuck in reactive mode. The best leaders stay solutions-focused by keeping their eyes on the desired end state. What does success look like on the other side of the crisis? What needs to happen to get there? By establishing a clear goal and working toward it, leaders avoid the trap of constant firefighting and instead build momentum toward recovery and growth.
6. Prioritizing People, Not Just Profits
Your team is watching how you handle the situation. Do you panic? Do you throw blame? Or do you step up, keep them engaged, and support them? Crises can break trust, or they can build it. Checking in on your employees, offering flexibility, and ensuring they feel secure in their roles makes a difference. Leadership is about the people first—because without them, the business doesn’t run.
Taking Action with a Clear Strategy
Right now, businesses are facing disruptions. Some leaders will freeze, some will complain, and some will lead. The ones who take action—restructuring supply chains, finding alternative markets, and keeping their teams informed—will be the ones who come out stronger.
During my time leading high-stakes operations, I learned that a crisis is never just about survival—it’s about setting up for future success. Leaders who can stabilize their teams today will be the ones who thrive tomorrow.
Key Takeaways for Leaders
- Stay calm: Your reaction sets the tone for your team.
- Stay resilient: Absorb the pressure and push forward.
- Communicate clearly: No fluff—just honest, direct updates.
- Be adaptable: Change the plan when needed, and don’t cling to what’s no longer working.
- Focus on the end goal: Don’t just manage the problem—lead toward a solution.
- Put people first: Keep your team engaged, supported, and motivated.
Crisis leadership isn’t about having all the answers—it’s about making the right moves when everything feels uncertain.
Let’s Navigate This Together
If you’re facing a crisis and unsure of the next steps, you’re not alone. Leadership in uncertainty requires experience, strategy, and the right mindset. I’ve led teams through high-pressure situations, managed complex operations, and guided organizations through turbulent times. Bring me into your team, and let’s work together to build a clear strategy, steady your organization, and navigate through the storm. Strong leadership isn’t just about surviving a crisis—it’s about setting your team up to thrive. If you’re feeling stuck or unsure where to start, I can help. Let’s create a plan, steady your team, and move forward with confidence. If you’re ready to take action, let’s work together to develop a clear, effective strategy. The leaders who move forward with confidence today will be the ones shaping the future when the dust settles. Let’s get to work and sign up for a call now.