Jim helps organizations turn their everyday business messaging into a consistent business advantage. He guides business professionals, teams, and entire organizations to stand out through better messaging — which in turn produces better customer relationships, stronger brands, and more growth opportunities. Whether his clients need guidance in the form of speaking, consulting, or coaching, Jim can offer a perspective rooted in his world-class experience and training. As a consultant and coach, Jim has served clients on three continents including associations, small businesses, high-growth tech firms, North America’s largest martial-arts organization, and a dozen members of the Fortune 500. As a corporate marketing leader he helped America’s oldest continuously produced brand of bottled water to grow again – building an integrated marketing and public relations program judged best in the global bottled-water industry by the International Bottled Water Association.

Topics

During this interview, Jim and I discuss the following topics:

  • The inspiration of becoming an expert in message
  • Key mistakes that leaders make in trying to spread their message
  • Three aspects of of a great massage
  • How leaders can empower their people to share a message
  • “Winging it” vs having a plan
  • How to recover from a wrecked message

Guest Resources

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