Putting Strategy First | Brad Chase

The importance of strategy cannot be understated. You organization is like a ship and its strategy is the rudder. With out the rudder, the ship will sail in circles and ultimately go nowhere. With a steady rudder (strategy) and an experience Captain (you the leader) your ship will get to its destination. Sure there’ll be waves along the way, maybe a detour or two, but that is how you operate to achieve success.

Brad Chase has had a broad and extensive business career. He has advised leaders of businesses of many different sizes, from startups to Fortune 500 firms, and in many different kinds of markets, from mobile and education to enterprises and consumer services. Some of the companies he has worked with include GE, Telstra, VMware, Mozy (a subsidiary of EMC), Blucora, Sonos, Vizrea, and Crisply. He has also held leadership positions on the boards of many companies and nonprofit organizations, including Expedia, Ooyala, DreamBox, Brooks, Boys and Girls Clubs of King County, and The Nature Conservancy. As a public speaker, Brad has spoken about his particular theory on business strategy, Strategy First, to executives at large and small businesses, to incubators, at conferences, and to students at topflight MBA programs. Before consulting, board work, and speaking, Brad spent 14 years at Microsoft finishing his tenure as a Senior Vice President and Executive Officer managing a team of over 4,000. From April 1999 until mid-2002, Brad led MSN.com’s transformation from an unsuccessful internet service to the worldwide traffic and search leader. Under his leadership at MSN, search traffic, revenue, and internal team morale all more than doubled.

Topics

During this interview Brad and I discuss the following topics:

  • Why strategy will help leaders achieve peak performance
  • What strategy means to Brad
  • The different components of Strategy
  • The importance of Executing on Strategy
  • How to ensure your members buy into the Strategy
  • Why leaders need to consider Market Potential in their strategy
  • Where leaders make the most mistakes in their strategy
  • Where to start when building a strategy from scratch

Guest Resources

If you are interested in learning more about Brad’s resources be sure to check out the following links:

Transcript

Hm

00:00:17

Speaker

all right, we are alive brad, welcome to the podcast band so great to have you here tonight,

00:00:23

Speaker

great views god, thank you.

00:00:26

Speaker

So we’re talking about strategy and pudding strategy first, so the first question out gates was knocked us would knock a homegrown grand slam on this one. Why strategy and putting stretch your first gonna help our leaders out there, the other organizations to hit peak performance cause? That’s what worry about here at the peak performance,

00:00:46

Speaker

lucia podcast!

00:00:49

Speaker

Well, if you think about it, there’s so many things that are important to successful

00:00:56

Speaker

leadership. But if you don’t make the right bet and you don’t make the right strategic, you know sort of formulations at the beginning, when you start your business or when revised overtime, it doesn’t matter that you’re, an inspirational leader doesn’t matter they you’re compassionate. It doesn’t matter that you are creative.

00:01:15

Speaker

You first have to build a winning strategy or all those other things which are also born, don’t matter and that’s why strategy f, b, first for a successful leader

00:01:26

Speaker

awesome that makes that makes a lotta sense. So, let’s go with us dive into it. So strange you can mean a lot to a lotta different people. So what for you from your standpoint? But what is strategy in it’s essence: yeah! That’s a great question, because you will find

00:01:46

Speaker

scott that lots of people don’t know really what strategy is, and I have a simple definition to make it. You know just easier terror. Remember strategies. Your plant compete a put a little longer definition, a plan to compete to achieve your business goals and whenever you create a plan, you’re always compete in that’s keaton.

00:02:06

Speaker

My armada was tragic. First. Is that whatever your strategy is you have to build a winning strategy relative to the competition and that’s super important,

00:02:16

Speaker

yeah? Okay, so arid that now, there’s gonna be some different components from different aspects and stuff like this. So let’s, let’s must die then. So what would those, but would they be now? How do we go about making that winning strategy when taken those considered those things in consideration? Yeah,

00:02:36

Speaker

I got that serve the core part of my strategy for smile, so I’m gonna talk about it, so sort of three components to the strategy in stool. So to speak, the first and most important customer value, whatever you do to provide a value. Your customer is usually the most important part of any strategy

00:02:56

Speaker

gee. The second is market potential and that’s sort of how much profit is out there in the market that your end of and the third part of it is execution. Now some people think executing on a strategy is separate, in other words, all the things you do to run your business day today, but I don’t

00:03:16

Speaker

see it that way, because when you execute you are competing in member, I defined values your plan to compete and the way I put all these pieces together is- I use strips einstein’s famous theory of relativity

00:03:30

Speaker

as sort of a pneumonic model, so instead of equals, m c squared it’s ee times empty square ie for execution and for market potential and see for customer value and the c squared, because in most strategies, customer values, most supporter. But it’s important to remember just like einstein’s model that it’s

00:03:50

Speaker

all relative, the success of your strategy is only can be measured relative to the strategy of your competition.

00:03:59

Speaker

So, let’s can we dive a little bit more into those lower deeper now soldier? Let’s look at the execution part seeing how you put it up front. I was gonna go last year, but now me interesting going off first to it, so, let’s dive into execution. So what does that look like you know

00:04:19

Speaker

forty leaders out there in executing their strategy so that they don’t young, assessing mess it up and fail at it. So what what? What stevie looking at what’s different components are aspects should work? Do they normally fail or falter all these different things when it comes

00:04:38

Speaker

to executing on a strategy? While we could talk about that for awhile, so assuming that you made the right bet, because if you make your own back and execute on iran bet it won’t matter, but assume you make the right bet than how do you execute well? Well, first, it starts with abby some objective because we don’t know where you’re driving, then you’re not gonna, get

00:04:59

Speaker

tax and that’s sort of the first car, and then I like to recommend people have a set of principles for how they sort of execute. On their business you know, they’re can be customer centric, they’re gonna, focus on customer support and are you know they’re gonna be innovative, there’s lots of different sorts of principles. You could have the business

00:05:19

Speaker

and then I have what I call the next step, which is priorities. So whenever you are executing our business strategy, you have lots of things you doing hundreds, if not thousands of things that you’re doing, but there’s a three or four or five at most. That are the most important. When steve jobs built the I phone he had

00:05:39

Speaker

get the user experience right. If you don’t get the user experience right, the rest of it really wouldn’t matter. So I always encourage when you’re executing, to define your most important priorities and then that helps you do the rest of executing well, which is what I call act alike, communicate, curator and see and track

00:05:59

Speaker

line is about making sure you have all the resources on the most important priorities. It’s about making sure that you have the right people in the right place and in the organization it’s about making sure you get the right expertise in your organization to execute new strategy and so far so far so forth,

00:06:17

Speaker

and when we talk the sea and enacted for communicate and curious. So I been in normal situations and I’ve in an abnormal situation, but in almost all business situation, you’d be shocked to know that most people don’t know in a company what their companies drab vs effective in research. It says

00:06:37

Speaker

only fourteen percent of people in organizations actually can articulate what the company strategy is. So it’s really important to communicate the strategy really well throughout the organization, so everybody knows how they are participated and to curate a strategy and a culture of those who secured a culture

00:06:57

Speaker

that is consistent with communication strategy and finally tracked to improve. You have to track how you doing and make adjustments along the way something is going to work at something or doctrinal, and many time strategy has to be adjusted, because you know the world is not static

00:07:14

Speaker

and, of course, there’s many, sir.

00:07:17

Speaker

You know ways of people do this. Okay, ares is a way that people use to really track and see how successful they are, and you could use models like added that really helps you for those ago, no okay, arses, safer, objectively and keep results. Probably some we’ve talked about on your podcast, so that’s sort of the model for how to execute. Well,

00:07:37

Speaker

I going dogs a lot more detail like gives you a high level overview, know it’s a great overview and okanagan lake littlest off to questions. I each aspect, but I want to go right back to beginning and you you talked with the priorities in the importance of priority. In god, I don’t know how many times I’ve ever been in the situation

00:07:57

Speaker

oregon, helping people with the situation where they’ve been like. Oh yeah. This is a priority and that’s a priority in his other things, a protein at over there with the kitchen sink, that’s a priority to like, for god sakes. If everything’s a party, guess what nothing nothing be. My prior irony in in really what what’s your best of iceland was like

00:08:17

Speaker

lines for the leaders out there. You you’re sitting there nikolic working and they understand. Yes, I have to prioritize butter later in that kind of analysis process zone of prioritizing. Like I don’t know what actually is the priority, because it’s all important your what’s your best advice for them to get out of that kind of loop.

00:08:37

Speaker

It all goes back to what your strategy is, what bats you’re making and what your plan is to compete. So, whatever your plan is to compete, you have to focus on the things that are gonna. Give you the highest leverage to be successful with that plan relative to the competition, but I mean I, you take all sorts of examples. Every

00:08:57

Speaker

day, ortega, se yeti, I’m picking something out of the blue here, so yeti makes a really you know, sort of a rugged industrial strength, cooler, that’s how they start their business and they thought when they first started. Maybe no one will spend four or five hundred dollars on a core that will keep things cold longer in yeah. He could sit on

00:09:17

Speaker

when you’re fishing and stuff I got well turns out that they did in their first priority. Was we gotta make sure we build in absolutely indestructible, rugged, fuller and they focused on on the things that would help them achieve that know you talk about know. Companies at we know better. You know like what what amazon

00:09:37

Speaker

up with amazon web services, you’re, building the infrastructure for a lot of websites say of services and you’ve gotta make sure that thing is robust and that it never goes down, and so you know that would be a key priority when you’re billion of service- and we could give lots and lots of examples right. You know whether it be a business or you know

00:09:57

Speaker

even a sport. You know when you’re, when you’re a hockey team building your hockey stick about your basketball team building years basketball strategy- I did the hockey thing does for you by the way you’re young you’re. Speaking to my heart, you speak to my hearts. Are there you go there? You got sell, you know you’re you’re. You got a strategy on what type of team your billion and when you’re deciding what type of bits in your building.

00:10:18

Speaker

Oh, you gonna go for speed, you’re gonna go far enough aggressiveness than your priorities have to align to what your bed is

00:10:26

Speaker

nine and makes a lotta sense, and I find it often people just don’t take a moment to take a breather and actually think about it. Go okay. You know what actually what’s gonna hit the yard? Stick, the lions and also what is actually in line with this strategy, not what we’re trying to achieve what is most line with that. I had nursing you hit

00:10:46

Speaker

at, and this is something which I find leaders have to spend an inordinate amount of time at, and that is you know, talking about division and talk him at the strategy. You pulled out a unfortunately, not surprising, yet staggering statistic there, which was basically said almost no one knows why

00:11:06

Speaker

a company strategy or organization strategy actually is so whatever the best ways from leaders out there to go out and get their people one knowing, but to bought in and then three kyle, I’m becoming basically yo super fans of the company’s strategy

00:11:26

Speaker

themselves.

00:11:28

Speaker

So god this depends a lot on the size of the organization. I’ll give you example for a large organization that we talk about a smaller one if you want to as well. So I had a long career at microsoft. I ran a lot of successful businesses and I also inherited some businesses that were really messed up and didn’t have any strategy, and one of those way back in

00:11:48

Speaker

the day was emma sandwich. I was in charge of like nineteen. Ninety nine, when I inherited it it had. No strategy, was an also ran in the web services air area, and there was nothing that anybody knew about what the what the adult sort of plan was so first. What I did is I kind of draw

00:12:09

Speaker

after my thoughts what the strategy is. After reviewing the business- and I set out with my leadership team and talk about what I thought, the strategy should be in got some good feedback and made some little bit of alterations and then my case, I kind of put it all the pieces together and I actually had a gigantic need in the big convention center and result

00:12:29

Speaker

under the strategy to everyone. And I major and do it in a super compelling way that would make people excited about it and and then periodically after the meeting, which went really really well. I would send updates and how we were doing in out different pieces fitting together and that led to people being bought

00:12:49

Speaker

and because they felt like they knew the strategy or keeping up today on a strategy was compelling strategy, and we made you tried to project that progress as a result. So I think, communicate your own way in yo and and way that works from you. But it’s generally, some combination of pitching everyone

00:13:09

Speaker

kind of on. What’s going on in in regular updates and information flowing a man and wait for it to go back and forth. So you can learn from your people, you know what am I doing? Well, what’s not going well, you know what sales people, for example, you be great feedback from our customers- are reacting to in your strategy. So it’s really good to sort of keep that if

00:13:29

Speaker

summation flow and then often on a regular basis, have you every six months or or or so avid a strategy of the update

00:13:40

Speaker

with your team and the strategy off site with your leadership team to revise and make the appropriate adjustments as the market changes.

00:13:49

Speaker

There’s two awesome things in there and I just heard on the first being, you know on leave your ego at the door and that is a people to come and bring forward their ideas and being able to question being able to provide feedback and all this stuff, because things have changed our leaders before back in the day

00:14:09

Speaker

and I’m talking way back in the day I leaders were like at the ones who had had all the answers, while that’s not true anymore meters. These days are the ones who have to have the questions, and now everything is so diverse. Like I’m sure we could fill multiple podcast episodes. Would just your experience at microsoft and amazon along

00:14:29

Speaker

about all that you know about this, but the thing is about all the different special this and all this stuff where, as a leader, you don’t necessarily know everything known, you might have it you might be. I am know enough to be dangerous, but that’s basically about ed, so you have to rely on their important stuff like this.

00:14:48

Speaker

Actually I tried I mean great leaders is hired to their weakness, not to their strengths at it and fill at it in and and great leaders, listen and don’t preach in in other there’s, I’m sure many podcast episode you had were you? Don’t people talk about that? I’m in absolutely

00:15:08

Speaker

it’s it’s a it’s sort of a fundamental component of successful leadership and if you’re building a fragile, you think you’re gonna. Do it all yourself? No input from your team’s? That’s not a recipe for success now

00:15:20

Speaker

and the second part I rely there of what you’re talking about was your continuous evaluation. Has the situation changed and looking at every six months to a year in making those minor tweaks, because it’s easier to make the minor adjustments along route, then it is to do a massive pivot

00:15:40

Speaker

at egg at a crucial time. You know the companies that we see who were who are flourishing right now during the whole covered nineteen pandemic, are those who have made that was minor pivots to rout and now we’re set up for success, whereas the companies who didn’t make any motor pivots, who just I said, oh status quo, huh,

00:15:59

Speaker

keep going and now suddenly find themselves like holy crap in weren’t, hurt locker and things are still not looking good and we don’t know how we’re going to survive. So those are two great things are lot a really got out of that, while got our guy in most cases may making minor tweaks it works. I mean, if you’re strange, completely

00:16:19

Speaker

bailey. Now, then you have to do a major reset, and that does happen. Sometimes you know it it. Okay. If the block buster had made the right kind of major reset, they might be competing with netflix right now, but they did it and we can name numerous examples like that. But most the time like you talked about- and I talked about earlier- you can, you know, sort of tea.

00:16:39

Speaker

We get arise and remodel your in yours do small remotely shrug you don’t have to rebuild. Go for sure. So, when I, when I say minor, tweaks like like blockbuster, could have looked at how the market was changing, what the scope of the young and looking at what netflix was in like okay and can we look at this whole mainly thing

00:17:00

Speaker

we now things are going more and more online? How do we take advantage of going online by saying hey? It was the young people whose gonna come to come to the doors and rent the boat movie in a if they, if they don’t, if we don’t have what they want too bad, they I’m sure they will still grab something else. All we know how things went. People got lazy out like why.

00:17:20

Speaker

Why do I go to blockbuster rent move by box when free bucks? I can sit here on my couch in order for my satellite tv direct from up here in canada, bell

00:17:28

Speaker

hello,

00:17:30

Speaker

it’s a no brainer,

00:17:31

Speaker

yeah, there’s a great story in my books. Rad you first about a meeting between netflix in and and blockbuster in, where netflix was pitching at blockbuster should buy them in and netflix. You know, went in there and not expecting lot and churn enough block. Buster was arrogant and not listening

00:17:52

Speaker

and basically laughed him out of the room in now a grab yep yep

00:17:57

Speaker

ice. We talked a lot about the executioner. Let’s move into the m part of it that that’s all about the I’m sorry, how did you put again market market potential mark a potential rights? Let’s, let’s dive into the market potential aspect. Yeah russian leaders be looking at in terms of strategy and mark potential, because I can actually kind of feel like we kind of went into a love it. There

00:18:17

Speaker

talk about the story with netflix and blockbuster and usenet example anyway.

00:18:22

Speaker

Well, yeah, so I mean again, this kind of relates to your goals, but if it’s, if you’re doing a start operator established business- and you want to make a significant amount of money than you need ever market, that has the potential to provide that, to you know, maybe you’re a family, restaurant and you’re super happy with the family restaurant in your may

00:18:42

Speaker

yeah money for you not to live comfortably. That’s great, no problems, but if you have greater ambitions than that, then you have to make sure you pick market potential. Ah businesses, where you can achieve that in in others, numerous examples in it’s. I see it all the time in the startup world, where someone thinks they have a great idea. Maybe it’s a great idea.

00:19:02

Speaker

The market, because is actually tiny in others, is a great idea for a very few small number of people. So that’s why market potential is really key. You know when you think about you, know new businesses, you know, take something like the iphone the market potential gigantic for smartphones and so as they enter the business. That was something that you know basically, eventually everybody.

00:19:22

Speaker

I was gonna have gigantic market potential right. I know in my book I talk about geico in in what their strategy was and how they develop success in auto insurance, not another huge gigantic market. So you know you, you couldn’t pick businesses that are niches and often be very successful in those businesses, but the

00:19:42

Speaker

thing about building a strategy. First, winning

00:19:47

Speaker

bet you have to know and think about it, be conscious about where you’re market potential is make sure it aligns with what you want to cheat.

00:19:56

Speaker

So it is interesting, is interesting cause. We talked a lot about the big businesses out there, but yeah. He hinted at like the small business down to mom and pop shop. Restaurant

00:20:06

Speaker

who’s market potential is not going to be huge right now. I would think that for those businesses out there and any other type of small business, when you consider market potential- and then you line your stretched- that, like okay, we don’t necessarily have to you- know- obviously don’t put money into earn de chris were

00:20:27

Speaker

dr know. It considers the aspects like that of their market potential and how much resources are gonna. Put into these new kind of like

00:20:38

Speaker

involvement, an additional things that could be doing within their business to elevate it when reality is, is just not worth yeah yeah, really yeah, you gotta, be really focused specially when of the limited resources or small business, for example. Take toppers jurors operas. George is a jewelry store

00:20:59

Speaker

door in burlingame california, outside of the san francisco area, sort of between services, cohen. So about, and the owner of that business has a very successful store by decided to serve grow, the business online and with social media a number of years ago, and they sell both curious

00:21:19

Speaker

in their very, very successful at high and watches like omega, for example, and they give done an amazing job becoming experts on watches, especially a jury is well beyond the area they are in in in just throwing in california, which is in our nice. You know

00:21:39

Speaker

a sort of wealthy suburbs of san cisco, and that was all focused sort of strategy of us smaller. What was a smog is, is now growing too much larger and more successful business because they focused in the right areas in terms of market potential, ariana grande market. You know they are in a day

00:21:59

Speaker

developed, a nod, sure are developed a reputation around for their knowledge of of watches. They saw me to prices, they have high end, watches collector to go to them. Other people, just my nights, watches for friends and family go to them, so you could be established business like them in in grow your market potential. That way and think about your strategy. That way, you could be a start up

00:22:20

Speaker

and do it that way to be a large business. I mean look with disney done to expand their market potential by by marvel and, and you know, in buying the star wars. Franchise is no, so acquisitions is no way some people grow their market potential, so market potential, whether you’re starting a business with your business, wants to grow. A topic jewelers

00:22:40

Speaker

where there are large business like disney using acquisitions, is a tool. Market potential is core to a building a winning strategy.

00:22:49

Speaker

Love it absolutely love. It an end, node rallies and makes a lotta sense too, especially with examples you use disney’s great example, ah, and and have their building and they’re expanding e c. Then young. The impact that the leadership team of disease having young ascension the world hi

00:23:09

Speaker

they’re, both disney plos, is a huge success. The purchase of not just marvel but loop, young lucas films out a whole star wars. Franchise is now under disney, so the really deathly pushing pushing and the person who I I am subscribed to force

00:23:29

Speaker

stock advice pushes hard on disney stock. Actually, so the micro from my dividend, stocks rocks

00:23:37

Speaker

there go mike I’ll, let you know I actually shed light on my podcast, but yeah he’s a huge fan of disney and and their stock. Just for all these reasons that, from a leadership perspective, the strategies lied and therefore the financial aspects are moving forward as well with that. So, what’s a great lots of great things in there for people

00:23:56

Speaker

and apology, gibson’s new stock advice for people out there for free after maybe should maybe you should throw a disclaimer out there, though yeah yeah. I am not an visor, don’t the figment don’t know you know. I had an homage you and assorted just riff on this, but the whole streaming market in what’s happened over many ios,

00:24:17

Speaker

say thirty years is fascinating, amicus nineteen. Eighty seven is when the ba just came out right and that’s fraud, and that was a that was a new strategy, write a new innovations and changes key to building strategies, and so that innovation led to you know in the independent video store which then led to block buster. What can we talk about

00:24:37

Speaker

earlier? I allowed is really interesting and in blockbuster you don’t people started getting tired of all the late fees in in reed. Hastings, like I, I’m tired. His life he’s a member, the netflix red envelope. That became a big deal right

00:24:51

Speaker

and at peak in like two thousand and ten I think, but still a two thousand and seven they start doing streaming. Companies not called dvd flex. It was called netflix, they recognize. There is something new coming that they want to take advantage of, and so then they start streaming and streaming grew and grew and grew. But then they recognize that as broadband, a new technology allowed from

00:25:12

Speaker

more and more free me that everybody who they got content from was gonna start their own streaming. Services like disney that you just talked about or or paramount class or or you know, amazon doing streaming or moon hbo say exactly at the list is, like you know, a mile or so em. So realising this netflix

00:25:32

Speaker

adjusted, it’s strategy said we’re going to do original content, so around two have thirteen they arguing doing original content. Could that was the way they would make sure they advocate ongoing stream of great new content for and to keep building their subscribers in the revenue profit, so they adjusted their strategy yet again from the red envelope to streaming to stream. You

00:25:52

Speaker

original content right to to take leadership, so you know disney’s done very well with their dreamy, but even with that netflix continued to be it’s continued, be the leader not known at it. Don’t worry you’re preaching to choir until they bleed netflix is the leader right now in the area, but that’s yeah, that’s

00:26:12

Speaker

just the hides. The whole last part of the euro area equation right, the cs factor and in the continuous change in in evolution of your strategy in basically having a great foresight of wot, won the technology changes, but to what the market demand is gonna, be like an ass leaders. We need be thinking now

00:26:32

Speaker

down the line. Okay. What is it? Gonna look like in five years, ten years from now, it’s kind of hard to do that this day and age due to the pace, know that change occurs at for god sakes. It’s like everyday something new pops out, but dat ass leaders mean a look at that nets. That’s a great example ease with netflix because he answers a dvd flicks,

00:26:52

Speaker

yeah netflix is of internet and a reliance on internet, seeing that this is actually gonna be huge deal and moving towards the online platform and moving being the one of the first movers for not just being online but more while in realizing people are gonna. You consuming this content on their phones, bother to

00:27:13

Speaker

known doing doing the train or the subway or the bus to work and all this stuff, because all got forty minutes to kill michael watch. My show

00:27:22

Speaker

so great great,

00:27:25

Speaker

you know not to over use the hockey example, but there’s a famous wayne gretzky car quote right. I don’t remember exactly, but something like I would skate to where the puck is going, not where it is, and that’s akita strategy right absolutely

00:27:39

Speaker

so we we know we we hit all of it each time to empty square and see scrape up. Where do you find organizations really pick up where leaders pick up the most when it comes to developing their strategy for their for the companies for organizations out there?

00:27:59

Speaker

Well, I mean I see lots of lots of mistakes. People make mean, as I mentioned, customer value, the most important part and talk about you. You view reinforced to all the custer value that a distance running with it’s content know or the tessa provide with it’s carver in our app of rides. It’s iphones or you know it. If microsoft provide

00:28:19

Speaker

odds with it’s. You know it’s cloud platform or office, you knows the the axe really core and I find a lot of companies don’t recognize what the real customer value is that they need to have relative to the competition and that’s another thing is a lack of focus on what is mine

00:28:39

Speaker

strategy relative to the competition. So I see that mistake a lot. I see the lack of alignment and companies is a big deal, so I have an exercise. I have companies, I work with do and there’s a worksheet on my website, brad chase dot net

00:28:55

Speaker

that you can get download simple, it’s very simple worship, but in astrology off site have everyone fill it out before the meeting starts at what you find. Is it if you take even the leaders in the company, they don’t agree on what those strategies of the leaders are aligned with the strategy is that’s a recipe for disaster, so

00:29:16

Speaker

I see lots of mistakes. I would say not not understanding what your customer value is relative. The competition, not a lime in on what the company bet is, is another one, a poor execution august and we talked about already there’s a long list of mistakes that people make, but also, as you know, given all the six

00:29:35

Speaker

software companies in the there’s others lotta lotta people who have really built winning strategies or or sometimes look into it that counts too

00:29:44

Speaker

yeah. No, there’s, definitely a lot of areas for people to pick up and trip up and stumble if not fall flat. On your face right in your list of animal off soto native rig over them, we have a lot of people out their odyssey who are senior leaders within big organizations. Listening watching

00:30:04

Speaker

been following along, however, they’re also increasing number of people either in small and medium sized businesses to small businesses, and they may not even have an economy go. We don’t have a strategy which can we gonna build in the plane as we fly per se. You know what maybe it’s time we sit down

00:30:25

Speaker

and figure this out. Where should they start? And then you know: what’s your best advice for them outside of privacy, either a buying your bunker, be hiring you as a as a consultant, slash coach,

00:30:39

Speaker

I’m always happy when people buy my work and it will help. But it’s not a dnc, never saw lucky, know the marla in the book and when I talk about when I work with companies, all that really helps people be successful. But in the end, it’s your own ingenuity. Your own creativity, your own smarts, at least to your success

00:30:59

Speaker

and the best way to start is to be clear about what bet you’re making right. I mean it’s. You know it’s so key tech when you’re planning your attack to know what bats you’re making. So what I recommend for a small company or a large companies sit down with your leadership team, fill out the war

00:31:19

Speaker

cheat on my website or something somewhere which you can adapt. Your company make sure you use at it as a vehicle to get online and on where you’re at today and then brainstorm using the tools in the book and tools from other experts at you. You know sort of respect to help you build a winning streak,

00:31:39

Speaker

morality relative to the competition so think. Through things like you know, how can I use maybe change to build a winning strategy or innovation the bubble in a winning strategy? You know what you mean. Think of all the businesses I completely came into fruition because of the web and a bit

00:31:59

Speaker

lt their whole business is based on then in the company that didn’t react to that. There are in other dinosaurs now, so I get together talk about the thing and think about yo. Can I see change? Can I mine gaps, which is notable? I thought about it, though. In the book I mean all the time there are companies who take advantage of holes where people are

00:32:20

Speaker

have gaps. You know, for example, I talked about geico earlier nother good example of a copy that mind the gap. There wasn’t a lot of excitement about insurance and all the companies were basically the same. Geico started building a brand in using humor in lots of advertising, so they

00:32:40

Speaker

mind the gap that were there, people keyboard taking manager. So there’s lots of different ways. You can build a winning strategy. I named a few they’re sort of advice and tools, there’s more in the book, but the way to start is to sit down and make sure you know where your bet you’re making and what your strategy is

00:33:00

Speaker

go. Do it. If not working in you know, evaluate and adjust

00:33:06

Speaker

hey city, I like it in the something’s better than nothing right and the funny part is evolving. Adjustment was made those pivots, those minor adjustments as you go along and if you told we find yourself line your face, then I’ll give good bradycardia. I had a right now been great conversation really enjoyed it on. It’s often is on

00:33:25

Speaker

topic that I have a ton here in patna. East strategy is up with it being p, performs leadership precognitive by go towards that more of the soccer skill sets but same time. Sometimes we need more of the managerial aspect of running a business and running organization in in my definition,

00:33:46

Speaker

a leadership dad is actually one of the three components of leadership. Is resource management and to sit in this kind of falls into that plus decision making, which is another component in and having a strategy, enables you to manage your resources. Put il m m, allocate them properly and make proper decisions going forward. So thanks

00:34:06

Speaker

coming on before we wrap up here, I do get a couple of questions for you.

00:34:10

Speaker

The first being a question has all the guess here at peak performance, leadership, podcast and as it core new branches. What makes a great leader

00:34:20

Speaker

the thing that makes a great leader is someone who put strategy. First, you will not find a single, successful business that doesn’t have a winning strategy. Lots of other things are important to leadership. I’m not denying that. But if you don’t have a winning strategy, the other stuff doesn’t matter put straw,

00:34:39

Speaker

haji first to be a great leader.

00:34:43

Speaker

Yeah! That’s that’s fair! I will give you I give you a definite give you that’s! That’s a fair one! That’s a new one at the haven’t gotten! Oh one alone, that heard a long stride. She front for att of probably hundred forty a interviews now so kudos to you for find one. That’s relatively new,

00:35:02

Speaker

but I certainly is but seriously, though, if you don’t put strategy first annual company fails. You you put people on the street without jobs. Damn who are you leading indian man? That’s right. I mean there are plenty of companies with great people that they hired. You know they have a good processed that are in

00:35:22

Speaker

operational there in empathetic leaders agreed, you know they’re tenacious, but they made the wrong bet that on the wrong the wrong strategy and does a man all those things will matter of this tragedy right there fam, I’m an awful thing is: haven’t you find it? How can they follow? You shameless plugs, allowed phil

00:35:42

Speaker

free, it’s all about irena.

00:35:45

Speaker

Oh thank you. I appreciate bash saw I of the social media just like in, and you could find brad chase there and follow me there on. My website is brad chase dot net and I have lots of tools and great stories find out about how microsoft did a deal with throwing stones, for example, that was very fame.

00:36:05

Speaker

As in it’s day, and he get the book anywhere, you want on you know, amazon or your local, independent bookstore. I have a copy here, cop strategy. First, this is it I don’t know. If it’s the little worried me. Oh yes, grab or feature on anyway. It’s draggy first arm and you can on you, can get it

00:36:25

Speaker

wherever you like, get your bus

00:36:28

Speaker

and for the audience listening. When this is live view the podcast

00:36:32

Speaker

rss feeds you can find it at moving for leadership, dot com for sauce, one, seventy one. Seventy two brad again thanks from now, thanks for listening, are now thanks for talking thanks for listening for listening

00:36:46

Speaker

and it’s been, it’s been awesome thanks for comment.

00:36:48

Speaker

My pledge got great to be here.

 


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