We’re more connected on the job than ever before. Text communication, now instant and global, means we’re no longer constrained by time and distance. But as a result, our professional relationships and personal well-being have suffered. Despite the adage, business is personal. Yet communication has become fixed and faceless, easily misinterpreted, mismanaged, or altogether missed.
Meet Stephen
Stephen Pacinelli is coauthor of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience and Chief Marketing Officer at BombBomb. Steve is a longtime customer and advocate of personal video for its benefits to his sales team, and has delivered presentations to more than 1,000 audiences.
Timestamped Overview
During this conversation, Stephen and I discuss the following topics:
- His background and story
- The inspiration for the book
- How we got away from communicating humanly
- The different types of video messaging leaders can use
- Aspects of an effective video for relationship building
- How to pick the right platform to use in a video
- How can leaders and their teams can use videos for “sales”
- Delivering bad news via video
- How to ensure that you deliver an effective video
Guest Resources
If you are interested in learning more about Stephen and his resources then be sure to check out the following links:
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About the Host
Scott McCarthy
Scott McCarthy is a retired Canadian Army Lieutenant-Colonel, executive leader, leadership coach, and founder of Moving Forward Leadership. During his 25-year military career, Scott led organizations responsible for complex operations, national supply-chain capabilities, and billions of dollars in assets. He now brings that experience into the private sector through his executive role with Arcanus while continuing to coach senior leaders and executives.
Scott is the host of the Peak Performance Leadership podcast, where he has had more than 300 conversations with leaders, authors, executives, and experts about what leadership looks like when theory meets reality. His work centres on the 3 Domains of Leadership: Leading Yourself, Leading Your Team, and Leading Your Organization. He is also the author of You Don’t Know Sh*t About Leadership: And Neither Do I, a practical and candid look at what leadership really demands when you’re the one responsible for getting results through people.
Transcript
The following is an AI generated transcript which should be used for reference purposes only. It has not been verified or edited to reflect what was actually said in the podcast episode.
TBC