Competitive advantage and financial gain have become widely accepted strategic priorities for companies. Yes, many companies invest in professional development for employees and support volunteer and charitable programs. Yet, such efforts are rarely incorporated into the organization’s core focus, outcomes, and actions, let alone its true purpose for being in business. Putting competition and profits first not only devalues individual workers; it hurts the entire organization. With the outbreak of COVID-19, many people responded with anxiety and lost their motivation for working as their companies scrambled to adapt to the challenges, including managing a remote workforce. Focusing on problems and clinging to the goal of market dominance at all costs takes a toll on employees, customers, and their communities, as well as a company’s reputation and bottom line.