Mediocrity is continuing to be more and more accepted while people still expect results from those above them. The acceptance of the “dad bod”, “bad bosses”, and “doing the grind” are just a few examples of the new average. But as leaders we need to be better than the average, for that our teams, organizations, and even selves depend on our peak performance. That’s why being an average leader simply sucks.
When Michael Bernoff got called out for not living up to his potential, it bothered him. But rather than shrinking from the challenge, he chose to step up and solve a problem he saw in the personal development industry. This quest led him to develop Human Interaction Technology, which moves society forward through the power of communication. From there, Michael founded the Human Communications Institute, which is dedicated to creating rapid and lasting change in people’s lives. He works with entrepreneurs, athletes, executives, and Fortune 500 companies, offering courses, live events, and leadership training for those who want to achieve a life beyond limits.
During this interview, Michael and I discuss the following topics:
- The Inspiration behind the book
- How leaders can identify if they are average
- How to utilize role models to your advantage
- How to move from you are to where you want
- How to overcome failures en route to their goals
If you are interested in learning more about Michael and his resources be sure to check out the following links:
- Connect with Michael on LinkedIn
- Like Michael on Facebook
- Follow Michael on Twitter
- Follow Michael on Instagram
- Listen to the Average Sucks Podcast
- Buy Average Sucks: Why You Don’t Get What You Want (And What to Do About It)on Amazon
- Check out Michael’s Website
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