Lead the Marketing, Not Do the Marketing | Karen Sullivan | Episode 136

Karen Sullivan is a fourth-generation entrepreneur and award-winning designer with a life-long passion for persuasive visual and written communication. She founded Sullivan Solutions nearly 25 years ago to help entrepreneurial companies augment their in-house marketing with expert services that help drive sales further and faster. Their expertise enables clients to develop effective strategies that are built upon their unique strengths and make confident marketing decisions that drive demand for their products and services.

Marketing from the C-suite™ is marketing solutions focused on SMB owners who overwhelmingly prefer to spend their time running their business and helping customers solve problems rather than marketing to potential customers. It’s about building a marketing foundation that will fuel sales and liberate the visionary of the business from the minutiae of the marketing machine. By Marketing from the C-Suite, owners will realize that if you can document it, you can delegate it, and if you can delegate it, you can lead it.

Topics

During this interview, Karen and I discuss the following topics:

  • Her background and story
  • How entrepreneurs can learn understand when it is time to let go parts of their business
  • The 5 superheroes of marketing
  • Why marketing is the first thing you should

Guest Resources

If you are interested in learning more about Karen and her resources be sure to check out the following links:

 


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